SKYTRAK “Home Arena” Campaign

for SKYTRAK

The inaugural season of TGL (Tomorrow Golf League – indoor simulator golf) started in January of 2025. This was the first of it’s kind, bringing simulator golf into the living rooms of millions of homes across the world. At SKYTRAK, we wanted to ride the tailwinds of the excitement for the future of golf and capture sales of our SKYTRAK golf simulators. Working with the SKYTRAK Brand Director I developed a few creative executions that played off the aspect “arena golf” and brought the focus to “your home”. This was a digital campaign executed within email, organic social media, paid digital ads, XM radio, and YouTube content. The resulting campaign helped beat our Q1 sales budget by +5%.

My roles: creative director, graphic designer