GOLFTEC Brand Anthem

I developed and pitched creative concepts to leadership, crafting a compelling script and recording a scratch track to support the deck. After receiving approval, I refined the script in collaboration with a copywriter and built a detailed storyboard and shot list. I partnered with the Head of Video to align on the vision for our GOLFTEC shoot in Bentwater, TX, remained on-site to ensure every shot matched our storyboard, and supported Rich Lerner during the voiceover recording session. From start to finish, I provided direction and feedback to the editor to help bring the final piece across the finish line.

My roles: copywriter, art director