SKYTRAK Photo Shoot

I developed the overall creative vision for the photos and video b-roll, ensuring it aligned with our product and marketing goals. I helped identify a suitable budget allocation for the shoot, scouted studio locations that could support the scale of production, and coordinated with GOLFTEC Coaches and my network to cast and schedule talent. Collaborating closely with my internal team, I communicated the vision clearly, assigned roles for my internal production crew, crafted a detailed shot list and shoot schedule, and successfully captured a wide range of high-quality photos and b-roll footage to support product and marketing campaigns.

My roles: creative director, producer