During January and February, the golf industry naturally sees lower participation. I was asked to come up with a digital campaign execution for a discount promotion during that time period. Utilizing data from previous digital banner campaigns, I found that previous creative executions that used limited colors and bold headlines achieved better results. I developed a long list of aspirational and motivational copy ideas for headlines and narrowed it down with my creative team. I used black and white visuals and made the headlines pop using the GOLFTEC green. The resulting creative execution for our digital banners ending up achieving our highest preforming click-thru rate to date. These assets were used as email headers, social posts/ads, and digital banners.