I was asked to develop assets to support a national club fitting promotion. This promotion was going to be primarily supported through email. I worked with the Engagement Marketing Manager to understand the segmented messaging strategy. This allowed me to craft copy, headlines and creative that would resonate with those users. I set up multiple variations of emails within our email marketing platform Stripo, which would allow the strategy team to implement as they needed. I designed ads for the digital displays inside our retail centers. I also designed retargeting banner ads, including a dynamic FLEX ad that is responsive and includes a video player.