In order to capture the excitement and activity surge within the golf industry, GOLFTEC wanted a brand anthem that would showcase the passion our students and coaches share for golf. We first approached an agency to provide concepts for the anthem video, but we did not feel that any of their ideas hit the mark. I took the lead and wrote a script and storyboard for a video that captured all the feedback from the marketing team and GOLFTEC executives. The idea was selected and we moved into scheduling the shoot. I worked with the Director of Photography to help him understand my vision so he could capture the scenes needed. I helped direct the voice actor, who is a well known Golf Channel television analyst, to get the emotion needed to amplify the visuals. I then provided guidance and feedback to the editor on music selection, editing pace and shot selection. The result was a great success.