I worked with my creative team to develop new TV commercials that would support the our brand campaign. I helped create a pitch deck with supporting assets and storyboards for a number of different concepts. Once a direction was selected, with the help of a copy writer, I refined the script and storyboard for the TV commercials. I was Assistant Director for the production of the commercials, helping with casting, location scouting, maintaining a shot list during the shoot, assisting the Director of Photography with setting up shots and then guiding the editor to create a finished product that fit the Directors vision.